Author Archive

Rumor Control In Marketing; Your Consumer Is Revolting!

Your Consumer is Revolting: The History of Rumor Control in American Marketing

Mass Communication and Public Opinion…Where are we now?

Truth is;

In the 20th century, corporations and the government had a stranglehold on mass communication, and developed sophisticated techniques to shape public opinion.

However, rumors are a pervasive form of word of mouth communication that is inherently difficult to track and control.

(continue reading…)


When It Is Time for a Change, Help…

Sometimes in our lives we come across something, or someone that absolutely changes who you are.

These events come in many forms.

It is often a birth, a death…a marriage, or a marriage gone bad.

Life changing events bring us closer to “who we are” by how we perceive these and our actions or reactions to them…

Recently, on September 17th to be exact ~ I experienced something that changed my life. (continue reading…)


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